Off the Rails from the U.S. Faster Payments Council - FPC Podcast Advertising - Audience, Sponsors & Contact

Overview

Off the Rails from the U.S. Faster Payments Council (FPC) offers an in-depth look into the rapidly evolving world of financial transactions. Hosted by FPC Executive Director Reed Luhtanen, this podcast features candid conversations with leading payments industry insiders from institutions like The Clearing House and Citi. Episodes delve into critical topics such as the growth of instant payment networks (RTP), cross-border payment innovations, the impact of emerging technologies like AI and stablecoins on finance, and crucial fraud prevention strategies. Targeting professionals in fintech, banking, and financial services, the show provides expert analysis on market trends, regulatory developments, and the technological advancements shaping the future of faster payments in the U.S. and globally. It's an essential listen for those seeking to understand the complexities and opportunities within the modern payment ecosystem.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

300

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Direct Response

Brands with CTAs

GOOD

62%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 300 audience size, runs 100% host read ads and promotes 62% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week4/6	Week7/13	Week7/27	Week8/10
U.S. Faster Payments Councilfasterpaymentscouncil.org	U.S. Faster Payments Council	1	1		1	1	Test in progress 17%
ACI worldwideaciworldwide.com	ACI worldwide				1		Test in progress 8%
CMSPIcmspi.com	CMSPI			1			Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
U.S. Faster Payments Council	$60	+100.0%	100%	100%	12.0ad units	Core Performer
The Clearinghouse	$12	0.0%	100%	0%	3.0ad units	Test run
Payments as a Lifeline	$6	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

13 August 2026 Podcast Cathy Lesser Mansfield

0:00 / 0:45

Direct Response

1

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