O Lala! (In RVA) Podcast Advertising - Audience, Sponsors & Contact

Overview

O Lala! (In RVA) is a vibrant and comedic podcast that dives deep into the diverse subcultures and personalities of Richmond, Virginia. Hosted by a lively duo and 'Big Daddy,' the show features engaging interviews with local artists, entrepreneurs, and interesting community members, often with a humorous and candid approach. Listeners can expect to explore RVA's bar scene, fashion, local businesses, and arts, alongside discussions on personal struggles and unique community events. Recurring segments like 'Business of the Week' and 'Band of the Week' highlight local gems, making it an essential listen for anyone seeking an authentic, entertaining, and insider's guide to Richmond's dynamic local scene.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

180

Instagram

1k

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Direct Response

Brands with CTAs

GOOD

76%

Host Read %

% of host read ads

GREAT

94%

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The Bottom Line

This show has an estimated 180 audience size, runs 94% host read ads and promotes 76% of ads for direct response advertisers.

Creator Influence

Liz Unknown

Operating out of Richmond, Virginia, O Lala! RVA is a lifestyle production led by hosts Liz and the second co-host, alongside audio engineer Matt, better known as Big Daddy. The trio navigates the Central Virginia social scene through their signature series, the O Lala! In The Dungeon podcast, which has successfully transitioned from basement recordings to a high-production brand featuring professional lifestyle photography. They facilitate local engagement through the Sing-Along Brunch series at Harry’s at Hofheimer and the recently launched O Lala! Reunion Party, which blends professional networking with live karaoke and charity raffles. Their recent fourth season premiere marked a significant evolution into organized community events, raising over $500 for Fetch-a-Cure. By interviewing figures ranging from former news anchor Juan Conde to entrepreneurs behind Pacha Spoonables, the show functions as a gateway to RVA’s nightlife and small business ecosystem, typically balancing humor with segments like the Big Daddy Drops It On Us news breakdown.

Age: 126 years
Nationality: American

Age: 126 years
Nationality: American

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Recent Campaigns

	Advertisers	Week6/15	Week7/27
Acesmilb.com	Aces	1		Test in progress 8%
Burley Boardsinstagram.com	Burley Boards		1	Test in progress 8%
Cobra Burgercobraburger.com	Cobra Burger	1		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Burley Boards information technology & services	$11	+100.0%	100%	100%	5.0ad units	Core Performer	+1
South African Food & Wine Festival	$5	0.0%	100%	100%	2.0ad units	Test run
Virginia Credit Union River City Half	$5	0.0%	100%	100%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Poppin' Off with Lexie's Loving Designs 🎈

0:00 / 4:52

Direct Response

P

#1

Run on 1x episode

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