Not Just Football with Cam Heyward Podcast Advertising - Audience, Sponsors & Contact

Overview

Not Just Football with Cam Heyward offers an exclusive, unfiltered look into the NFL and broader sports world, hosted by Pittsburgh Steelers' star Cam Heyward and his co-host Hayden. The podcast goes beyond game recaps, providing insider perspectives on league headlines, player dynamics, and major rivalries, as seen through the eyes of a current professional athlete. Featuring high-profile guests from sports and entertainment, including fellow athletes, coaches, and celebrities like Snoop Dogg, the show seamlessly blends in-depth football analysis with engaging discussions on pop culture. It appeals to dedicated NFL fans seeking authentic insights, as well as listeners interested in the intersection of sports, celebrity, and current events, all delivered with a candid and often humorous tone.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

24,911

Est. Podcast Downloads

3,060

Av. Youtube Views

21,851

YouTubers Subscribers

56k

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Direct Response

Brands with CTAs

GREAT

81%

Host Read %

% of host read ads

BAD

8%

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The Bottom Line

This show has an estimated 24.9K audience size, runs 8% host read ads and promotes 81% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/13	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
Fetch Pet Insurancefetchpet.com	Fetch Pet Insurance		1	2		2	1	1			1	1	1	4	3	2	Core Performer 75%
Monday.commonday.com	Monday.com				1		1	1	1		1	2	2	5	1	2	Core Performer 75%
Odooodoo.com	Odoo	1	2	1					1	2	2	2	1	5	1	2	Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Amazon Prime information technology & services	$11,950	+149.3%	52%	97%	29.0ad units	Core Performer	+1
Odoo information technology & services	$6,068	+214.4%	5%	95%	20.0ad units	Core Performer	+1
Verizon information technology & services	$5,680	-82.1%	0%	100%	15.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Legendary Steeler Maurkice Pouncey Tells Untold NFL Stories | Not Just Football

0:00 / 0:16

Direct Response

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#1

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