Not Another Mummy Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Not Another Mummy Podcast is a prominent UK podcast offering an honest and insightful look into the realities of modern parenting. Hosted by Alison Perry, each episode features candid interviews with a diverse range of guests, from high-profile figures like Sir Keir Starmer to experts in child development and personal well-being. The podcast delves into a wide array of topics, including navigating teen years, managing social media, fostering confidence, and balancing family life with career demands. It provides a supportive platform for parents seeking relatable experiences, practical advice, and a deeper understanding of the societal and personal challenges of raising children today, distinguishing itself by bringing celebrity and expert perspectives to everyday family issues.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

160

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

BAD

6%

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The Bottom Line

This show has an estimated 160 audience size, runs 6% host read ads and promotes 92% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week7/13	Week7/27	Week8/3
Progressive Insuranceprogressive.com	Progressive Insurance		2	2	2	Longer term buy 25%
Boost Mobileboostmobile.com	Boost Mobile	1	1	4		Test in progress 17%
Back Marketbackmarket.com	Back Market		2		3	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Sleep Number	$22	+100.0%	0%	100%	13.0ad units	Core Performer	+1
Acast online media	$19	-100.0%	0%	82%	11.0ad units	Core Performer	+1
Me Undies apparel & fashion	$19	0.0%	0%	100%	9.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Amy Hart: The chaos of two kids, egg freezing and taking your baby to Downing Street

0:00 / 3:08

Direct Response

A

#1

Run on 1x episode

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