Northwoods Baseball Sleep Radio - Fake Baseball for Sleeping Podcast Advertising - Audience, Sponsors & Contact

Overview

Northwoods Baseball Sleep Radio offers a unique auditory experience, presenting fictional, slow-paced baseball games designed specifically as a sleep aid and for relaxation. Emulating the nostalgic feel of an old AM radio broadcast, the podcast features gentle play-by-play commentary, ambient stadium sounds, and a complete absence of jarring noises or commercials. It caters to listeners seeking a tranquil soundscape to unwind, fall asleep, or simply enjoy a calming, immersive background. The show distinguishes itself by transforming the familiar excitement of sports into a soothing, non-stimulating narrative, appealing to those who appreciate ASMR-like content, nostalgic Americana, or a distinctive alternative to traditional sleep stories.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

14,520

Instagram

3k

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Direct Response

Brands with CTAs

GREAT

81%

Host Read %

% of host read ads

OKAY

50%

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The Bottom Line

This show has an estimated 14.5K audience size, runs 50% host read ads and promotes 81% of ads for direct response advertisers.

Creator Influence

Mr. King

Produced under the banner of the fictional WSLP station, Northwoods Sleep Baseball delivers long-form, low-energy play-by-play of the Big Rapids Timbers and the Northwoods League. Developed as a relaxation tool, the project features the slow-paced commentary of Wally McCarthy and Producer Phil, simulating the atmospheric qualities of a late-night AM radio broadcast. The world-building extends to tangible merchandise, including an expansive line of custom-designed Tomah Tigers stickers and limited-edition cassette box sets released via Worried Songs. A recent highlight in the shared universe involves the expansion into Lake City with the debut of the Lake City Loons, supported by original musical contributions from fictional local figures. Industry partners can look to this creator as an example of niche storytelling that merges ASMR principles with a nostalgic Americana aesthetic, using a dedicated Patreon-supported listener club to maintain a continuous narrative that includes player trades and rain delay vault episodes.

Age: 41 years
Nationality: American
Education: Unknown

Age: 41 years
Nationality: American
Education: Unknown

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Recent Campaigns

	Advertisers	Week3/16	Week7/20	Week8/31
Sleep Baseballsleepbaseball.com	Sleep Baseball	3	3	4	Test in progress 17%
Glaciers Endglaciersend.com	Glaciers End			1	Test in progress 8%
Baraboo Necessitiesbaraboonnecessities.com	Baraboo Necessities	1			Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Sleep Baseball	$15,952	+64.6%	56%	90%	62.0ad units	Core Performer
Ted's Fishing World	$4,472	0.0%	47%	100%	19.0ad units	Core Performer
Ed Horn's House of Sleep	$4,012	0.0%	93%	86%	14.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 053 - Lake City Loons vs. Cadillac Cars - New Manager! - Hot Sauce!

0:00 / 0:44

Direct Response

E

#1

Run on 1x episode

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