NHL Wraparound Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The NHL Wraparound Podcast offers an unparalleled deep dive into the National Hockey League, hosted by 1994 Stanley Cup Champion GM Neil Smith and veteran ESPN/NHL producer Vic Morren. This podcast provides no-nonsense opinions and expert analysis on current NHL news, player milestones, and team dynamics, enriched by decades of insider experience. What sets it apart is its unique blend of contemporary commentary with a strong historical perspective, connecting today's game to significant past events. Listeners, from casual fans to seasoned enthusiasts, will gain a comprehensive understanding of the league, including behind-the-scenes insights and special historical series, making it an essential listen for anyone passionate about hockey's past, present, and future.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

439

Est. Podcast Downloads

400

Av. Youtube Views

39

Instagram

230

YouTubers Subscribers

983

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Direct Response

Brands with CTAs

OKAY

42%

Host Read %

% of host read ads

GOOD

81%

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The Bottom Line

This show has an estimated 439 audience size, runs 81% host read ads and promotes 42% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/18	Week5/25	Week6/1	Week6/22	Week6/29	Week7/6	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week11/2
UBSubs.com	UBS	2	1	1	1	1	1	2	2	1	2	2	2	1		1	1	1	Core Performer 83%
The Lineupthelineup.pro	The Lineup													1	1		1	1	Longer term buy 33%
TheLineup.prolineup.pro	TheLineup.pro															1			Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
UBS financial services	$155	-75.5%	83%	3%	36.0ad units	Core Performer	+1
Game 7 Group	$22	0.0%	25%	100%	4.0ad units	Core Performer
MeiGray sports	$15	0.0%	25%	100%	4.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 119 - Hostile Homecoming - with Florida Panthers Radio Analyst Bill Lindsay - Oct. 21, 2026

0:00 / 0:29

Brand Awareness

E

#1

Run on 1x episode

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