Next City Podcast Advertising - Audience, Sponsors & Contact

Overview

Next City is a solutions-oriented podcast that delves into critical urban issues, showcasing innovative ideas and changemakers dedicated to fostering justice and equity in cities. Hosted by Lucas Grindley, the show features interviews with trailblazers who are implementing community-driven solutions, from collective ownership models to strategies for preserving affordability and local control. It goes beyond merely identifying problems, instead focusing on actionable insights and successful initiatives that empower residents and reshape urban landscapes. Ideal for urban planners, community advocates, policymakers, and engaged citizens seeking inspiration and practical approaches to build more equitable and sustainable cities.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

380

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Direct Response

Brands with CTAs

GREAT

81%

Host Read %

% of host read ads

BAD

31%

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The Bottom Line

This show has an estimated 380 audience size, runs 31% host read ads and promotes 81% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week6/1	Week9/28	Week10/19
KABOOM!kaboom.org	KABOOM!					1		Test in progress 8%
Third Space Action Labthepeoplespractice.org	Third Space Action Lab						1	Test in progress 8%
Booked on Planning Podcastbookedonplanning.com	Booked on Planning Podcast	1	1	1	1			Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Kresge Foundation	$31	0.0%	13%	88%	8.0ad units	Core Performer
Georgetown University higher education	$29	0.0%	25%	100%	8.0ad units	Core Performer	+1
Booked on Planning Podcast	$13	0.0%	0%	100%	4.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The State of Our Kids: Young People Are The Solution

0:00 / 0:37

Direct Response

T

#1

Run on 1x episode

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