Muscle Intelligence Podcast Advertising - Audience, Sponsors & Contact

Overview

The Muscle Intelligence Podcast empowers men with the skills, habits, beliefs and processes to lead from the front. After spending more than 25 years in the health and fitness industry, Ben has done the research, coached, worked with or spoken to the best in class, and distilled it down into actionable items for you to take away and implement.

If you're an executive, entrepreneur or high-performer who wants to work smarter, not lose his edge as he ages, or just get the advice of someone who has been in the trenches for the last 25 years, this podcast is for you.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

16,119

Est. Podcast Downloads

13,640

Av. Youtube Views

2,479

Instagram

34k

YouTubers Subscribers

232k

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

OKAY

58%

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The Bottom Line

This show has an estimated 16.1K audience size, runs 58% host read ads and promotes 92% of ads for direct response advertisers.

Creator Influence

Ben Pakulski

Ben Pakulski, a former IFBB Pro bodybuilder and Kinesiology graduate, empowers men over 35 to optimize their health and performance through a scientific lens. He founded Muscle Intelligence, a platform dedicated to advanced training, biohacking, and longevity. Pakulski is recognized for popularizing concepts like "Intent" and "Time Under Tension" in bodybuilding, which are central to his acclaimed MI40 program. His extensive content, including "The Muscle Intelligence Podcast," explores hormone optimization, genetic performance, and mindset strategies. A recent success is his impactful "The Final Boss Is In Your Head" series, which delves into the psychological aspects of achieving peak performance. He frequently collaborates with medical doctors and scientists, translating complex research into actionable advice for his audience.

Age: 45 years
Nationality: Canadian
Education: Bachelor of Arts, University of Western Ontario

Age: 45 years
Nationality: Canadian
Education: Bachelor of Arts, University of Western Ontario

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Recent Campaigns

	Advertisers	Week5/4	Week7/27	Week8/10	Week8/31	Week10/12
Muscle Intelligencemuscleintelligence.com	Muscle Intelligence	1	1		1	1	Test in progress 17%
N1O1n1o1.com	N1O1				1		Test in progress 8%
Super Patchessuperpatch.com	Super Patches			1			Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Muscle Intelligence professional training & coaching	$4,784	-100.0%	100%	100%	13.0ad units	Core Performer
Troscriptions health, wellness & fitness	$4,182	0.0%	100%	100%	9.0ad units	Core Performer	+1
Warrior Monk Challenge	$1,302	0.0%	100%	100%	3.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Truth About Testosterone

0:00 / 0:44

Direct Response

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