MotoOnline Australia Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The MotoOnline.com.au Podcast Network is the definitive audio source for Australian and international dirt bike racing. Catering to avid fans and riders, the podcast delivers timely and in-depth coverage of major events like AUSX and World Supercross. Episodes feature expert analysis, race recaps, event previews, and exclusive interviews with top riders, offering unparalleled insights into the sport's competitive landscape. With a professional and enthusiastic tone, it's an essential listen for anyone passionate about Supercross and Motocross, providing a comprehensive look at the latest news, results, and athlete performances from the Australian dirt bike scene and beyond.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

430

Av. Youtube Views

430

YouTubers Subscribers

5k

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Direct Response

Brands with CTAs

GOOD

69%

Host Read %

% of host read ads

GREAT

85%

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The Bottom Line

This show has an estimated 430 audience size, runs 85% host read ads and promotes 69% of ads for direct response advertisers.

Creator Influence

Alex Gobert

Alex Gobert serves as the professional lead behind MotoOnline, operating as an authoritative media voice within the Australian motocross and supercross landscapes. Leveraging his background as a former professional racer, Gobert produces highly technical content featuring named series like the ProMX Championship and the AUSX Supercross series. His journalism includes the Inside Line rider profiles and technical First Ride reviews, where he analyzes factory machinery from brands such as Ducati and Yamaha. A recent coverage win includes his extensive documentation of the 2025 AUSX Grand Final in Adelaide and the high-profile return of the Lawrence brothers to Australian soil. Gobert facilitates deep-dive industry discussions through The Dirt podcast and the On-Record interview format, providing technical insights for core racing enthusiasts. His reporting is frequently utilized by international motorsport outlets, positioning his platform as a primary source for Oceania’s elite motorcycle racing news and factory team developments.

Age: 42 years
Nationality: Australian
Education: Journalism related studies, Unknown

Age: 42 years
Nationality: Australian
Education: Journalism related studies, Unknown

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Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week4/13	Week4/20	Week5/11	Week5/18	Week5/25	Week6/15	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3
Yamaha Marineyamaha-motor.com.au	Yamaha Marine	1			1	1	1	1	1		1		1	1	Longer term buy 33%
Fly Racingflyracing.com	Fly Racing		1		1	1		2			2		2	2	Longer term buy 25%
AMX Superstoresamxsuperstores.com.au	AMX Superstores			1						1		1	2		Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Fly Racing	$119	+100.0%	96%	74%	23.0ad units	Core Performer	+1
Yamaha Marine	$42	+100.0%	100%	90%	10.0ad units	Core Performer	+1
MyPayNow	$30	0.0%	14%	100%	7.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Recap: 2026 ProMX Rd8 QMP | FLY Racing

0:00 / 2:11

Brand Awareness

R

#1

Run on 1x episode

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