Moms of the Lou Podcast Advertising - Audience, Sponsors & Contact

Overview

Moms of the Lou provides an authentic and engaging platform for mothers in St. Louis, offering 'real talk' on a diverse range of topics relevant to local parenting and community life. Hosts Rebekah and Lauren expertly blend practical guides, such as navigating St. Louis holiday events and local attractions, with insightful interviews featuring prominent local figures like news anchor Michelle Li. The podcast delves into personal journeys, career challenges, and the unique experiences of raising a family in the St. Louis area, covering themes from infertility to the impact of social media on journalism. It's an essential listen for mothers seeking local recommendations, relatable stories of work-life balance, and a strong sense of community connection within the St. Louis metropolitan area.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

248

Est. Podcast Downloads

220

Av. Youtube Views

28

YouTubers Subscribers

5

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Direct Response

Brands with CTAs

GOOD

73%

Host Read %

% of host read ads

OKAY

50%

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The Bottom Line

This show has an estimated 248 audience size, runs 50% host read ads and promotes 73% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week8/17	Week8/31	Week9/14	Week9/28	Week10/12
St. Luke'sstlukes-stl.com	St. Luke's	1	1	1	1	1	Longer term buy 42%
Burn Boot Campburnbootcamp.com	Burn Boot Camp				1		Test in progress 8%
St. Louis Children's Choirsslccsing.org	St. Louis Children's Choirs					1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
St. Luke's	$19	+100.0%	100%	80%	5.0ad units	Core Performer	+1
Film and Media Archive at Washington University Libraries	$16	0.0%	60%	40%	5.0ad units	Core Performer	+1
Foss Swim School	$10	0.0%	50%	50%	4.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Variety St. Louis: Julie & Jonelle

0:00 / 1:01

Direct Response

V

#1

Run on 1x episode

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