Mike Avery serves as an authoritative voice for the sportsman through his multi-platform media network, leveraging over forty years of broadcasting experience. He manages the transition from traditional television to a digital-first approach via the Wednesday Night Live series, which serves as a recording studio for his syndicated radio program. This show reaches listeners across several dozen stations, focusing on the mechanics of Great Lakes fishing and Michigan wildlife policy. Avery frequently engages in advocacy regarding conservation legislation, notably through his critical reporting on Michigan Natural Resources Commission meetings. His regular Behind the Mic segments provide a detailed look at the production of Mike Avery’s Outdoor Magazine, offering transparency into the world of professional outdoor journalism. Recently, he successfully utilized these broadcasts to facilitate a dialogue between the Michigan Department of Natural Resources and the "weekend warrior" community regarding the implementation of electronic tagging systems for deer and turkey seasons.