Making Sparks
Overview
Making Sparks is a podcast dedicated to equipping and inspiring professionals in the welding and fabrication industry. Hosted by Matthew Nix and Casey Voelker, the show delves beyond technical skills to explore critical aspects of business leadership, company culture, and workforce development. Through candid interviews with industry veterans and innovators, it uncovers practical strategies for building resilient businesses, fostering accountability, attracting the next generation of talent, and navigating succession. Recurring themes include the importance of earned leadership, ethical business practices, and the transformative power of mentorship and vocational education. The podcast targets business owners, managers, educators, and aspiring individuals in skilled trades, offering actionable insights and inspiring personal stories of grit and redemption to help listeners build lasting legacies and cultivate thriving work environments.
Show Impressions
Estimates only, not verified by show
Est. Total Impressions
80
252
Recent Campaigns
| Advertisers | Week2/2 | Week2/9 | Week2/16 | Week2/23 | Week3/2 | Week3/9 | Week3/16 | Week3/23 | Week3/30 | Week4/6 | Week4/13 | Week4/20 | Week4/27 | Week5/4 | Week5/11 | Week5/18 | Week5/25 | Week6/1 | Week6/8 | Week6/15 | Week6/22 | Week6/29 | Week7/6 | Week7/13 | Week7/20 | Week7/27 | Week8/3 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
IMTSimts.com | IMTS | 1 | 1 | 1 | 1 | Longer term buy 25% | |||||||||||||||||||||||
 Hire MFG Leadersmakingchips.com | Hire MFG Leaders | 2 | 2 | 2 | 1 | 1 | 1 | Test in progress 17% | |||||||||||||||||||||
 ProShopproshoperp.com | ProShop | 1 | 1 | Test in progress 17% |
Demographics
Location
Fans by country:
Age Distribution
18-24
12.0%
25-34
28.0%
35-44
26.0%
45-54
18.0%
55-64
11.0%
65-99
5.0%
Income Brackets
$50k-60k
13.0%
$60k-70k
12.0%
$40k-50k
11.0%
$70k-80k
11.0%
$80k-90k
10.0%
$30k-40k
9.0%
$90k-100k
9.0%
$100k-150k
8.0%
$20k-30k
7.0%
$10k-20k
4.0%
$150k-200k
4.0%
$200k-1000k
2.0%
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Top Advertisers
Top Spenders | Est. Spent | Change | Host Read % | DR % | # of ads | Frequency | Top Shows |
|---|---|---|---|---|---|---|---|
Hire MFG Leaders entertainment | $89 | +70.0% | 86.8% | 100.0% | 53.0ad units | Core Performer |  +1 |
 Paperless Parts information technology & services | $10 | 0.0% | 66.7% | 100.0% | 6.0ad units | Core Performer |  +1 |
Profab Alliance | $6 | 0.0% | 50.0% | 100.0% | 4.0ad units | Core Performer | |
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Ads and Episodes
From Dirt Track to Job Shop: How a 23-Year-Old Sprint Car Racer Built a Woman-Owned Fab Business
0:00 / 0:36Direct Response
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#1
Run on 1x episode
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Recent Episodes