Locked On Spartans - Daily Podcast On Michigan State Spartans Football & Basketball Podcast Advertising - Audience, Sponsors & Contact

Overview

Locked On Spartans podcast is the daily podcast that keeps you ahead of the games and the first to know the latest news, analysis, and insider info for the Michigan State Spartans. Hosted by Matt Sheehan, the Locked On Spartans podcast provides your daily Michigan State Spartans fix with expert opinions, film reviews, interviews with athletes and coaches, recaps, local analysis, and coverage of all things Sparty. From the legendary gridiron battles at Spartan Stadium to the dazzling skills on display at the iconic Breslin Center, and everywhere in between, the Locked On Spartans podcast takes you beyond the headlines for the inside scoops from the biggest stories inside the Spartans’ locker room and the Big 10. The Locked On Spartans podcast is part of the Locked On Podcast Network. Your Team. Every Day.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

9,990

Est. Podcast Downloads

8,640

Av. Youtube Views

1,350

YouTubers Subscribers

9k

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

39%

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The Bottom Line

This show has an estimated 10K audience size, runs 39% host read ads and promotes 79% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
FanDuelfanduel.com	FanDuel	1	8	6	4	4	4	6	6	2	5	6	6	3	5	4	2	5	5	10	1	4	6	8	4	8	7	7	Core Performer 92%
Indeedindeed.com	Indeed	2	4	5	2	2	7	4	4	1	1	3	3	1	3	3	3	1	2	4		3	2	5	2	4	7	4	Core Performer 83%
Kalshikalshi.com	Kalshi														2	1	1		1	4	1	5	9	6	6	3	5	8	Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$49,021	+30.2%	83%	98%	271.0ad units	Core Performer	+1
Indeed information technology & services	$20,418	+12.9%	86%	100%	105.0ad units	Core Performer	+1
Game Time	$17,029	+86.7%	89%	85%	94.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

REACTION: Michigan State shows STRENGTH in second half to down EMU; Cam Edwards KEEP SHINING

0:00 / 1:03

Direct Response

R

#1

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