Locked On Packers - Daily Podcast On The Green Bay Packers Podcast Advertising - Audience, Sponsors & Contact

Overview

Locked On Packers offers a daily, in-depth analysis of the Green Bay Packers, providing dedicated fans with expert insights, breaking news, and comprehensive game breakdowns. Hosted by Peter Bukowski, the podcast goes beyond mere scores, delving into player performance, strategic decisions, and the broader implications for the team and the NFL. It caters to an audience eager for local, informed opinions and insider perspectives, making it an essential listen for those who want to understand the 'why and how' behind every play and decision. This podcast serves as a daily fix for Green Bay enthusiasts, keeping them ahead of the curve with year-round coverage and fostering a deeper connection to their favorite team.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

30,660

Est. Podcast Downloads

26,500

Av. Youtube Views

4,160

YouTubers Subscribers

34k

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Direct Response

Brands with CTAs

GREAT

82%

Host Read %

% of host read ads

BAD

31%

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The Bottom Line

This show has an estimated 30.7K audience size, runs 31% host read ads and promotes 82% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
FanDuelfanduel.com	FanDuel	5	12	2	8	9	8	10	10	5	9	11	4	5	8	10	7	6	3	5	7	6	13	7	10	4	8	10	Core Performer 100%
Indeedindeed.com	Indeed	3	5	5	1	6	13	7	8	3	3	4	1	3	11	10	5	3	2	2	2	5	4	4	6	8	2	2	Core Performer 100%
AT&Tatt.com	AT&T							6	9		2	5	4	9	6	10	3	4	6	11	6	5	2	4	8	7	4	5	Core Performer 100%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$184,717	+25.1%	74%	98%	293.0ad units	Core Performer	+1
Indeed information technology & services	$106,875	+23.6%	83%	100%	152.0ad units	Core Performer	+1
Locked On NFL Podcast online media	$52,245	0.0%	40%	100%	126.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

FRIDAY NEWS DUMP: Did Brian Gutekunst BLOW IT by not doing MORE to help the Packers offensive line?

0:00 / 0:13

Direct Response

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#1

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