Locked On Pacers - Daily Podcast On The Indiana Pacers Podcast Advertising - Audience, Sponsors & Contact

Overview

Locked On Pacers provides daily, in-depth analysis and insider information for dedicated fans of the Indiana Pacers and the broader NBA. Hosted by Forbes Pacer reporter Tony East, the podcast goes beyond game scores to offer expert local insights into player performance, team strategies, and the business aspects of the franchise, including contract discussions and trade potential. Episodes feature detailed game breakdowns, player spotlights, and listener mailbags, fostering a strong community connection. This podcast is essential for Pacers enthusiasts seeking daily updates, nuanced commentary, and a deeper understanding of their favorite team's journey, appealing to those who appreciate informed, consistent sports journalism.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

5,180

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Direct Response

Brands with CTAs

GREAT

82%

Host Read %

% of host read ads

BAD

38%

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The Bottom Line

This show has an estimated 5.2K audience size, runs 38% host read ads and promotes 82% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21
State Farmstatefarm.com	State Farm	1	4	4	2	6	2	4	4	9	3	5	8	5	8	5	6	7	7	6	3	3	5	2	1	4	4	3	Core Performer 100%
FanDuelfanduel.com	FanDuel	1	4	3	3	3	1	4	7	3	3	2	3	2	3	9	5	6	2	4	3	3	2	4	2	3	5	5	Core Performer 100%
Discoverdiscover.com	Discover					5	4	3	3	2	2	2	2	7	4	7	7	5	7	4	6	8	7	4		12	11	10	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$13,934	-46.5%	74%	99%	156.0ad units	Core Performer	+1
State Farm insurance	$8,891	-35.4%	4%	10%	163.0ad units	Core Performer	+1
Indeed information technology & services	$7,160	-14.7%	92%	100%	72.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

What do Ivica Zubac, Jay Huff, and Larry Nance need to do in 2026-27? Indiana Pacers center preview

0:00 / 0:59

Direct Response

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