Locked On Cougars - Daily Podcast On BYU Cougars Football & Basketball Podcast Advertising - Audience, Sponsors & Contact

Overview

Locked On Cougars offers daily, in-depth coverage for passionate BYU Cougars football and basketball fans. Hosted by Jake Hatch, this podcast goes beyond game recaps, providing expert analysis, insider information, and film reviews on team performance, recruiting dynamics, and coaching strategies. It uniquely blends traditional sports commentary with broader discussions on college athletics, including the financial implications of NIL, College Football Playoff scenarios, and the program's evolving position within the Big 12. Listeners gain a competitive edge with comprehensive insights, interviews, and mailbag segments, making it essential for anyone seeking an analytical and informed perspective on all things BYU athletics and the ever-changing landscape of college sports.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

10,040

Instagram

2k

YouTubers Subscribers

17k

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Direct Response

Brands with CTAs

GOOD

74%

Host Read %

% of host read ads

BAD

23%

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The Bottom Line

This show has an estimated 10K audience size, runs 23% host read ads and promotes 74% of ads for direct response advertisers.

Creator Influence

Jacob Hatch

Jake Hatch serves as a central authority in Utah sports media as the Executive Producer for KSL Sports Zone and the daily host of the Locked On Cougars podcast. His coverage bridges the gap between official university athletics and the regional fanbase, specifically focusing on BYU football and basketball within the Big 12 landscape. Hatch produces the nightly Real Salt Lake Pre/Half/Postgame show, providing technical analysis for Major League Soccer fans, while simultaneously managing the Locked On Network's Cougar output. He recently launched the Bear Bachmeier analysis series, documenting high-profile quarterback recruitment and roster overhauls. Beyond college sports, he integrates professional NHL updates following the arrival of the Utah Mammoth, offering listeners a comprehensive view of the changing Salt Lake City sports market. His work is defined by a decade of radio industry experience and a rigorous focus on the transfer portal, NIL developments, and Big 12 conference realignment.

Age: 41 years
Nationality: American
Education: Brigham Young University

Age: 41 years
Nationality: American
Education: Brigham Young University

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Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14
AT&Tatt.com	AT&T					1	3	1	7	9	12	8	9	5	10	5	4	2	12	4	4	4	4	3	7	7	10	3	Core Performer 100%
Chasechase.com	Chase							1	14	8	9	7	6	3	3	6	4	1	10	8	4	4	3	6	8	4	10	2	Core Performer 100%
FanDuelfanduel.com	FanDuel	4	3	4	4	5	4	6	6	8	5	5	5	11	7	3	8	8	11	6	2	10	9	11	6	12	10		Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$63,175	+22.2%	74%	99%	293.0ad units	Core Performer	+1
Indeed information technology & services	$27,154	+49.4%	83%	100%	120.0ad units	Core Performer	+1
Game Time	$21,253	+79.5%	100%	100%	85.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

MAKE A STATEMENT: BYU Rolls Past Arizona, Utah Tops SEC, Kansas Wins Border War, UCF Will Down Pitt? | Big 12 Squad

0:00 / 1:02

Direct Response

M

#1

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