Locked On Auburn - Daily Podcast On Auburn Tigers Football & Basketball Podcast Advertising - Audience, Sponsors & Contact

Overview

Locked On Auburn delivers a daily, impassioned analysis of Auburn Tigers football and basketball. Targeting dedicated fans, this podcast offers timely news, game recaps, and often critical commentary on team performance and coaching decisions, particularly within the SEC. Host Zac Blackerby provides in-depth, opinion-driven discussions, going beyond headlines to explore strategic nuances and insider perspectives. It serves as an essential daily fix for Auburn supporters seeking candid analysis, local insights, and a community-driven space to celebrate or critique their team's journey. Expect a blend of sports journalism and fervent fan discourse, ideal for listeners who desire detailed, daily coverage and an unfiltered look at their beloved Tigers.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

4,581

Est. Podcast Downloads

380

Av. Youtube Views

4,201

YouTubers Subscribers

30k

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Direct Response

Brands with CTAs

GREAT

84%

Host Read %

% of host read ads

BAD

35%

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The Bottom Line

This show has an estimated 4.6K audience size, runs 35% host read ads and promotes 84% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26	Week11/2
FanDuelfanduel.com	FanDuel	4	7	10	9	9	9	10	5	9	5	7	9	5	9	9	6	6	12	9	12	13	12	11	10	6	6	10	Core Performer 100%
Kalshikalshi.com	Kalshi						3	3	6	2	2	2	4	5	9	8	6	4	6	4	7	14	9	10	8	7	5	7	Core Performer 100%
Game Timegametime.co	Game Time												4	6	4	2	3	1	7	2	1	4	4	4	2	2	2	3	Core Performer 100%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$24,519	-21.8%	85%	99%	306.0ad units	Core Performer	+1
Indeed information technology & services	$13,291	-76.3%	86%	100%	158.0ad units	Core Performer	+1
Kalshi financial services	$8,303	-9.2%	61%	100%	122.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

SEC SQUAD - First CFP Poll is FILLED with SEC Teams | Where Auburn sits

0:00 / 1:09

Direct Response

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#1

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