LNK Today with Jack and Friends Podcast Advertising - Audience, Sponsors & Contact

Overview

LNK Today with Jack and Friends is a daily morning podcast serving the Lincoln, Nebraska community with a comprehensive blend of local news, weather, traffic, and sports. Hosted by Jack Mitchell, the show maintains an engaging and friendly tone, delivering essential updates alongside stimulating conversations with local figures. Distinctive segments like "Sound Off" and "What Chaps Your Hide?" foster community interaction, allowing listeners to react to news and share opinions. The podcast also features "The Morning Drive" for top stories, "LNK Today Time Capsule" for historical insights, and dedicated sports coverage, particularly for Husker athletics. It's tailored for Lincolnites seeking to stay informed and connected with their city, offering a trusted and personable voice for daily local affairs.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

260

Instagram

653

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Direct Response

Brands with CTAs

OKAY

40%

Host Read %

% of host read ads

OKAY

56%

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The Bottom Line

This show has an estimated 260 audience size, runs 56% host read ads and promotes 40% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week4/6	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3
Stonebridge insurancestonebridgeinsurance.com	Stonebridge insurance			2	2	1	1	1	3	1		2	1	3	3	4				Longer term buy 42%
Grangergrainger.com	Granger					3									1		3	1	2	Longer term buy 33%
Stonebridge Insurance and Wealth Managementstonebridgewealth.com	Stonebridge Insurance and Wealth Management	1	1		1	1			1	1	1	1	1							Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
University Nebraska Federal Credit Union	$183	0.0%	97%	7%	59.0ad units	Core Performer
Momo Pizzeria and Ristorante	$144	-100.0%	59%	0%	49.0ad units	Core Performer
Stonebridge Insurance and Wealth Management	$126	0.0%	41%	0%	44.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Tuesday: Munch Madness Chompionship, Jason Ball, John Baylor

0:00 / 0:13

Brand Awareness

T

#1

Run on 1x episode

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