Limited Supply

Limited Supply offers an unfiltered, behind-the-scenes look into the direct-to-consumer (DTC) e-commerce industry. Hosted by Nik Sharma, founder of Sharma Brands, the podcast cuts through industry hype to deliver honest insights, "spicy takes," and actionable strategies. Episodes dive deep into critical topics like optimizing for major sales events (e.g., Black Friday-Cyber Monday), mastering emerging platforms like TikTok Shop, analyzing industry moves, and dissecting brand successes and failures. It's a vital resource for founders, marketers, and operators seeking practical, expert-driven advice to navigate the complexities of online retail, grow their brands, and stay ahead of digital commerce trends. The show's distinctive style combines candid conversations with data-backed analysis, making it essential for anyone serious about scaling a DTC business.