Life and Crimes with Andrew Rule Podcast Advertising - Audience, Sponsors & Contact

Overview

Life and Crimes with Andrew Rule offers a compelling and often grim exploration of Australia's most infamous and perplexing true crime stories. Hosted by acclaimed journalist and author Andrew Rule, this podcast delves into both historical mysteries and contemporary criminal cases, dissecting the 'dark corners of Australian life'. Listeners can expect a meticulously researched and narratively driven podcast, often featuring expert insights, that caters to true crime enthusiasts, those interested in the societal impact of crime, and individuals fascinated by the justice system in Australia. The podcast distinguishes itself through Rule's extensive journalistic experience, providing a unique lens on the human element and broader cultural implications of each case.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

2,380

Est. Podcast Downloads

2,160

Av. Youtube Views

220

YouTubers Subscribers

526

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

BAD

22%

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The Bottom Line

This show has an estimated 2.4K audience size, runs 22% host read ads and promotes 92% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week8/10	Week8/31	Week9/14	Week9/28
On Deckondeck.com	On Deck	1		1	3	Longer term buy 25%
Ebglyssebglyss.com	Ebglyss		3			Test in progress 8%
The Wellness Companyurgentcarekit.com	The Wellness Company			3		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Life and Crimes publishing	$333	0.0%	83%	100%	12.0ad units	Core Performer	+1
Life and Crimes online media	$243	0.0%	100%	88%	8.0ad units	Core Performer	+1
Talkspace mental health care	$169	-100.0%	25%	100%	4.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

A murder mystery and a touch of history with Candice Fox

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Direct Response

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#1

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