Let’s Keep It A Buck! Podcast Advertising - Audience, Sponsors & Contact

Overview

Let's Keep It A Buck! delivers candid, unscripted discussions on the dynamic intersection of sports and pop culture, featuring hosts BSOLZ, Ohmeezzy, Domo, and TSO Sage. The podcast dives into trending sports news, like athlete performance, while also offering sharp, direct commentary on complex issues within online communities, such as the authenticity and challenges prevalent on platforms like Twitch. Its live-streamed, conversational format fosters a bold, opinionated tone, appealing to listeners who seek no-holds-barred insights into contemporary sports, digital culture, and related societal debates. The show uniquely blends athletic analysis with critical social commentary, tackling difficult subjects head-on for an audience eager for forthright perspectives.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

17,576

Est. Podcast Downloads

12,720

Av. Youtube Views

4,856

Instagram

1k

YouTubers Subscribers

222k

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Direct Response

Brands with CTAs

GOOD

80%

Host Read %

% of host read ads

BAD

7%

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The Bottom Line

This show has an estimated 17.6K audience size, runs 7% host read ads and promotes 80% of ads for direct response advertisers.

Creator Influence

Eric Adams

Operating out of the DMV area, the Let’s Keep It A Buck Podcast delivers high-octane NBA analysis through a filter of raw, barbershop-style honesty. Eric “EA” Adams leads a panel including Daryl, P, and Marty, transitioning from long-form Twitch streams to a focused strategy of viral vertical clips that capture their most heated basketball arguments. The group specializes in player legacy debates and real-time reactions to league developments, such as their recent deep-dive series into the New York Knicks’ roster volatility. Their commitment to authenticity is demonstrated through high-production broadcasts using Shure SM7B setups, which have attracted major sports betting collaborations with DraftKings and PrizePicks. By integrating community polls and live Q&A via Twitch, the team bridges the gap between traditional sports broadcasting and modern digital discourse. This approach has earned them visibility on major aggregate platforms like Basketball Forever, solidifying their role as a significant voice for the urban basketball fan community.

Age: 126 years
Nationality: American
Education: Not Publicly Disclosed

Age: 126 years
Nationality: American
Education: Not Publicly Disclosed

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Recent Campaigns

	Advertisers	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
Prize Picksprizepicks.com	Prize Picks	1	2	6	2	2	2	2	2	2	2	2	1	2	2	2	3	1	1	2	2	2	2	Core Performer 83%
Thumbtackthumbtack.com	Thumbtack										1			6				4	3	10	5	2	1	Core Performer 58%
Grow Therapygrowtherapy.com	Grow Therapy						1									2	1	1	1	2	1		1	Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Prize Picks sports	$22,446	-27.9%	100%	90%	51.0ad units	Core Performer	+1
Thumbtack information technology & services	$5,898	+2261.4%	3%	100%	32.0ad units	Core Performer	+1
Talkspace mental health care	$4,941	+125.5%	75%	100%	12.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Keith Lee Car Crash, DaBaby Waffles, Lindsey Clancy

0:00 / 1:02

Direct Response

K

#1

Run on 1x episode

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