K100 w/ Konnan & Disco Podcast Advertising - Audience, Sponsors & Contact

Overview

K100 w/ Konnan & Disco delivers an unfiltered and often controversial take on professional wrestling, combat sports, and mainstream athletics. Hosted by wrestling legends Konnan and Disco Inferno, the podcast provides candid, insider commentary on everything from WWE and Lucha Libre to UFC, NBA, and NFL. Beyond sports, the duo delves into trending pop culture and political topics, always adhering to Konnan's 'Keep it 100' ethos of speaking his mind without reservation. This podcast is ideal for wrestling fanatics, sports enthusiasts, and listeners who appreciate raw, no-holds-barred discussions from seasoned industry veterans.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

26,482

Est. Podcast Downloads

21,120

Av. Youtube Views

5,362

YouTubers Subscribers

71k

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Direct Response

Brands with CTAs

GOOD

78%

Host Read %

% of host read ads

BAD

12%

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The Bottom Line

This show has an estimated 26.5K audience size, runs 12% host read ads and promotes 78% of ads for direct response advertisers.

Creator Influence

Charles Ashenoff

Charles Ashenoff, better known as the wrestling legend Konnan, leads the Keepin' It 100 media brand, offering an unfiltered look at the professional wrestling industry. Leveraging his experience as the Head of Creative for Lucha Libre AAA Worldwide, he provides insider critiques on major promotions like WWE and AEW. His flagship podcast format, Keepin' It 100 with Konnan, features the popular Ask Konnan Anything listener interaction segment and the K-100 Rehash, where he analyzes locker room culture alongside co-host Glenn Gilbertti. A recent win for the brand includes the successful launch of a tiered YouTube Membership program that delivers ad-free, early access content to a dedicated audience. Ashenoff bridges the gap between old-school wrestling psychology and modern trending news, often collaborating with industry figures like Eric Bischoff and Vince Russo. His military background in the US Navy and his deep roots in the Monday Night Wars era provide a factual foundation for his confrontational and often humorous commentary on sports and pop culture.

Age: 62 years
Nationality: Cuban-American
Education: United States Navy

Age: 62 years
Nationality: Cuban-American
Education: United States Navy

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Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
FanDuelfanduel.com	FanDuel	2	1	3	1	2	2	1	3	2	2	2	1	3	2	2	3	1	3	5	2	3	4	3	3	Core Performer 92%
Grangergrainger.com	Granger	1	1	1	1	1	1		2	1	2		1	3	2	1	2		2	1	1	1	4	3	2	Core Performer 83%
Progressive Insuranceprogressive.com	Progressive Insurance	2		1	1	1	1		1		1	2	1	3		2	2	1	1	1	1	1	3	3	3	Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$50,790	+56.1%	57%	100%	116.0ad units	Core Performer	+1
Rouge-at-Ready health, wellness & fitness	$40,100	0.0%	54%	100%	78.0ad units	Core Performer	+1
Legacy Sports Nutrition	$36,575	+115.0%	59%	100%	79.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

515! Full mailbag, RAW & AEW Dynamite reviews, more Konnan singing & more!

0:00 / 0:42

Direct Response

5

#1

Run on 1x episode

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