John Keim Report Podcast Advertising - Audience, Sponsors & Contact

Overview

The John Keim Report delivers an insider's perspective on the Washington Commanders and broader NFL landscape, hosted by ESPN veteran John Keim. This podcast goes beyond basic sports reporting, offering meticulous game analysis, in-depth discussions on player performance, team strategy, and critical trade deadline insights. Targeting passionate Commanders fans and avid NFL followers, Keim's expertise provides listeners with a deep understanding of the team's dynamics, front-office decisions, and game-day predictions. It's an essential listen for those seeking nuanced, expert commentary and exclusive access to the team's inner workings, helping fans stay informed and engaged with their favorite sport.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

12,920

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Direct Response

Brands with CTAs

GOOD

78%

Host Read %

% of host read ads

BAD

8%

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The Bottom Line

This show has an estimated 12.9K audience size, runs 8% host read ads and promotes 78% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
FanDuelfanduel.com	FanDuel	1	7	5	4	4	7	12	6	5	4	4	3	7	8	6	2	2	2	2	3	7	12	13	11	6	6	4	Core Performer 92%
McDonald'smcdonalds.com	McDonald's						1	2	6	3	4	2	2	5	3	1	2	3	1	2	1	5	6	7	6	1	3	1	Core Performer 92%
Capital Onecapitalone.com	Capital One															1	1	1	2	5	7	3	6	5	4	2	2	4	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$63,286	+148.8%	44%	93%	266.0ad units	Core Performer	+1
AAA insurance	$31,677	+100.0%	20%	100%	197.0ad units	Core Performer	+1
Go Euro Adventures	$14,578	+31.8%	100%	100%	47.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Scouting the Eagles; Tress Way enters last season.... John talks with ESPN's Tim McManus about the Eagles. John also discusses Tress' announcement Thursday plus the injury report

0:00 / 0:18

Direct Response

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#1

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