JIU JITSU LOU Podcast Advertising - Audience, Sponsors & Contact

Overview

Jiu Jitsu Lou offers an inspiring deep dive into the world of Brazilian Jiu Jitsu, moving beyond the mats to explore the personal journeys, challenges, and triumphs of its diverse practitioners. Host Lou engages with athletes, referees, and community figures, from seasoned black belts to inspiring Masters athletes like Julie Catchpole who started training at 57. The podcast emphasizes the mental fortitude, discipline, and community spirit inherent in BJJ, discussing topics such as competition nerves, balancing training with family life, and the evolution of the sport. It's designed to motivate both beginners and experienced martial artists, fostering confidence and a deeper appreciation for the BJJ lifestyle and its profound impact on personal wellbeing and mindset.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

42

Av. Youtube Views

42

Instagram

5k

YouTubers Subscribers

512

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Direct Response

Brands with CTAs

GREAT

85%

Host Read %

% of host read ads

GOOD

80%

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The Bottom Line

This show has an estimated 42 audience size, runs 80% host read ads and promotes 85% of ads for direct response advertisers.

Creator Influence

Louise Unknown

Louise, known to the grappling world as Jiu Jitsu Lou, serves as a prominent voice in the UK Brazilian Jiu-Jitsu scene by documenting the human element of combat sports. Operating out of the Roger Gracie Academy HQ, she hosts the Jiu Jitsu Lou podcast, where she conducts technical and lifestyle interviews with industry figures such as Stuart Stoomboy Henderson and Chris Fensom. Her content specializes in the Masters athlete experience, specifically promoting the Active Revolution for women over 40. A recent win for her brand includes serving as an official media partner and commentator for the ENYO 8 all-female invitational, where she produced on-the-mat coverage and athlete features. Lou integrates her background in visual arts by creating digital BJJ-themed illustrations via Procreate, which she often pairs with shorts discussing mental health benefits related to grappling. Her work bridges the gap between elite competition and community accessibility for a growing demographic of older practitioners.

Age: 44 years
Nationality: British
Education: Unknown, Unknown

Age: 44 years
Nationality: British
Education: Unknown, Unknown

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Recent Campaigns

	Advertisers	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
Soul Taker Fightwearsoultakerfightwear.com	Soul Taker Fightwear	1	1	1	1	1	1	1	1	1	1	1	1	1		1	Core Performer 75%
Lutek Mastersjiujitsulou.com	Lutek Masters													1	1		Test in progress 17%
Carlson Gracie Fight Club Phuketcarlsongraciethalangphuket.com	Carlson Gracie Fight Club Phuket							1									Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Soul Taker Fightwear	$9	+147.1%	90%	57%	21.0ad units	Core Performer
Burley Boards information technology & services	$5	-100.0%	100%	100%	9.0ad units	Core Performer	+1
New Movement Jiu-Jitsu	$1	0.0%	100%	100%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

E152: Henry Halford - Blue Belt

0:00 / 0:30

Direct Response

E

#1

Run on 1x episode

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