Jay Bird Watching Podcast Advertising - Audience, Sponsors & Contact

Overview

The "Jay Bird Watching" podcast is the ultimate fan destination for Toronto Blue Jays enthusiasts. Hosted by Craig Borden, Liz McGuire, and Jason Lyons, this podcast offers a lively, "bar room style" discussion on all current Blue Jays news, game breakdowns, and team analysis. Targeting passionate fans, especially during critical moments like the World Series, the show delves into pitching matchups, player performances, and strategic insights with an engaging, opinionated tone. Listeners are encouraged to participate in live recordings, fostering a strong community. It's a must-listen for those seeking in-depth commentary, a shared fan experience, and up-to-the-minute updates on their beloved team.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

139

Est. Podcast Downloads

100

Av. Youtube Views

39

Instagram

609

YouTubers Subscribers

336

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Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

BAD

27%

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The Bottom Line

This show has an estimated 139 audience size, runs 27% host read ads and promotes 83% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week4/20	Week4/27	Week6/8	Week6/15	Week6/29	Week7/13	Week7/20	Week7/27	Week8/3
Progressive Insuranceprogressive.com	Progressive Insurance				2					2	2	2		Longer term buy 25%
Bet 365bet365.com	Bet 365							3	3					Test in progress 17%
Dugout Mugsdugoutmugs.com	Dugout Mugs	1	1	1		1	1						1	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Granger photography	$35	0.0%	0%	100%	23.0ad units	Core Performer	+1
Granger retail	$17	+100.0%	0%	92%	12.0ad units	Core Performer	+1
Jay Birdie	$17	-100.0%	85%	85%	13.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

LIVE: Escaping .500 & Trade Deadline Decisions w/ Bob File

0:00 / 0:12

Direct Response

L

#1

Run on 1x episode

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