Jack Michaels Show Podcast Advertising - Audience, Sponsors & Contact

Overview

The Jack Michaels Show delivers daily, in-depth coverage of the regional sports landscape, with a particular emphasis on North Dakota college athletics like NDSU and UND, alongside professional teams such as the Minnesota Vikings. Host Jack Michaels, often joined by Derek Hanson, provides comprehensive game recaps, upcoming event previews, and insightful analysis across football, basketball, hockey, and volleyball. The podcast frequently features interviews with coaches and beat writers, offering listeners expert perspectives and behind-the-scenes details. Targeting dedicated sports fans, especially those with a vested interest in local and regional teams, the show serves as a go-to source for staying informed and engaged with the pulse of the sports community, blending passionate discussion with timely news and expert commentary.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

60

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Direct Response

Brands with CTAs

GOOD

56%

Host Read %

% of host read ads

GREAT

87%

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The Bottom Line

This show has an estimated 60 audience size, runs 87% host read ads and promotes 56% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/11	Week5/18	Week6/1	Week6/15	Week6/29	Week7/20	Week8/3	Week8/31	Week9/7	Week9/14	Week9/21	Week10/5	Week10/12
Jefferson Linesjeffersonlines.com	Jefferson Lines	1	1		1	1			2	1	1	1			Longer term buy 33%
The Heather Bennett Agencyamfam.com	The Heather Bennett Agency			1			1	1					1	1	Test in progress 17%
Cash Wisecashwise.com	Cash Wise								1						Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Jefferson Lines transportation/trucking/railroad	$10	-78.1%	71%	7%	14.0ad units	Core Performer	+1
Tailgators	$4	0.0%	100%	100%	4.0ad units	Core Performer
The Heather Bennett Agency insurance	$3	+100.0%	80%	20%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Jack Michaels Show Friday, June 12

0:00 / 0:12

Brand Awareness

J

#1

Run on 1x episode

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