
It's About Payroll

Overview
It's About Payroll offers an in-depth exploration of the payroll industry, blending expert insights with practical advice for professionals and businesses. Hosted by seasoned industry veterans Brian Escobar and Walter William Duncan III, the podcast demystifies complex topics like HR technology adoption (e.g., Workday HCM for SMBs), operational efficiency, and financial management. Episodes feature interviews with industry leaders and inspiring figures, providing listeners with actionable strategies for streamlining payroll processes, leveraging technology, and fostering career growth. The show aims to educate current professionals, attract new talent, and empower business owners with the knowledge to navigate the evolving landscape of payroll and human capital management, making it essential listening for anyone invested in business operations, HR tech, or professional development.
Show Impressions
Estimates only, not verified by show
Est. Podcast Downloads
240
Recent Campaigns
Demographics
Location
Fans by country:
Age Distribution
18-24
12.0%
25-34
28.0%
35-44
26.0%
45-54
18.0%
55-64
11.0%
65-99
5.0%
Income Brackets
$50k-60k
13.0%
$60k-70k
12.0%
$40k-50k
11.0%
$70k-80k
11.0%
$80k-90k
10.0%
$30k-40k
9.0%
$90k-100k
9.0%
$100k-150k
8.0%
$20k-30k
7.0%
$10k-20k
4.0%
$150k-200k
4.0%
$200k-1000k
2.0%
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Top Advertisers
Top Spenders | Est. Spent | Change | Host Read % | DR % | # of ads | Frequency | Top Shows |
|---|---|---|---|---|---|---|---|
![]() FINRA financial services | $26 | 0.0% | 0.0% | 100.0% | 11.0ad units | Core Performer | |
![]() Rippling information technology & services | $17 | 0.0% | 0.0% | 100.0% | 7.0ad units | Core Performer | |
![]() Deel human resources | $13 | 0.0% | 50.0% | 50.0% | 4.0ad units | Core Performer |
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Ads and Episodes

Payroll: The Past, Present & Future
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