iRacers Lounge Podcast Advertising - Audience, Sponsors & Contact

Overview

The iRacers Lounge Podcast serves as a comprehensive weekly resource for dedicated sim racing enthusiasts, with a primary focus on the iRacing platform. Hosted by a panel of knowledgeable experts, the show offers in-depth analysis on the latest iRacing news, community discussions, driver interviews, and essential technical insights. Episodes often delve into crucial aspects like game physics and realism, new sim racing hardware, software performance optimization (e.g., frame rates), and the strategic implications of iRating. This podcast is ideal for virtual racers eager to stay updated, enhance their understanding of the sim, and engage with a passionate community exploring all facets of competitive online racing.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,726

Est. Podcast Downloads

1,680

Av. Youtube Views

46

Instagram

425

YouTubers Subscribers

459

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Direct Response

Brands with CTAs

GOOD

73%

Host Read %

% of host read ads

GOOD

80%

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The Bottom Line

This show has an estimated 1.7K audience size, runs 80% host read ads and promotes 73% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/28	Week10/5	Week10/12	Week10/26
Premier Racing Setupspremierracingsetups.com	Premier Racing Setups	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	Core Performer 75%
Sim Labsim-lab.net	Sim Lab																				1			1	Test in progress 17%
LG X Boomlg.com	LG X Boom																		1						Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Premier Racing Setups	$1,314	-5.2%	38%	98%	61.0ad units	Core Performer
Sim Gaming Expo	$517	0.0%	100%	100%	15.0ad units	Core Performer	+1
iRacing	$229	0.0%	100%	100%	7.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Placebo Effect - Episode 0553

0:00 / 1:30

Direct Response

P

#1

Run on 1x episode

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