International Waters Podcast Advertising - Audience, Sponsors & Contact

Overview

Troubled Waters is a lively and humorous pop culture quiz show that pits two teams of comedians against each other in a battle of wits and often, delightful absurdity. Hosted by Dave, the podcast delves into a wide array of pop culture trivia, from music and film to obscure facts and trending topics, sparking 'pointless arguments' and 'meaningless debates' that are anything but dull. Listeners can expect engaging discussions, improvisational comedy, and a lighthearted competitive spirit, making it ideal for fans of panel shows, trivia, and those who enjoy witty banter about the latest (and sometimes oldest) in entertainment and societal trends. It's a perfect listen for anyone seeking a dose of laughter and a fresh perspective on the cultural zeitgeist.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

13,380

Instagram

178

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

OKAY

45%

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The Bottom Line

This show has an estimated 13.4K audience size, runs 45% host read ads and promotes 86% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/30	Week4/13	Week4/20	Week4/27	Week5/11	Week6/1	Week6/15	Week6/29	Week7/13	Week8/3	Week8/17
Maximum Funmaximumfun.org	Maximum Fun	1	1	1	4	1	2	1	2	1		1	Longer term buy 25%
CarEasycareasy.org	CarEasy										1		Test in progress 8%
Chris Martin Tourchrismartin.com	Chris Martin Tour					1							Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Maximum Fun media production	$4,801	-57.3%	32%	95%	22.0ad units	Core Performer	+1
Book Soup retail	$229	0.0%	100%	100%	1.0ad units	Test run	+1
M&S retail	$229	0.0%	100%	0%	1.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

SNEAK PEEK: The International Waters Cultural Exchange 01 (Are You Being Served? / Beane's of Boston)

0:00 / 0:30

Direct Response

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#1

Run on 1x episode

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