Instant Genius Podcast Advertising - Audience, Sponsors & Contact

Overview

Instant Genius offers accessible, expert-led insights into a vast array of topics, from health and human biology to cutting-edge technology and its societal implications. Produced by BBC Science Focus Magazine, each episode delivers a "bite-sized masterclass" with world-leading experts, distilling complex subjects into engaging, understandable segments. This podcast caters to intellectually curious listeners who seek to expand their knowledge on diverse scientific, health, and technological advancements without deep dives, offering a reliable and educational overview of trending and timeless subjects. It stands out for its commitment to clarity, authority, and breadth of content, making complex ideas digestible for everyday understanding.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,400

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Direct Response

Brands with CTAs

GREAT

80%

Host Read %

% of host read ads

BAD

8%

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The Bottom Line

This show has an estimated 1.4K audience size, runs 8% host read ads and promotes 80% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
BBC Science Focussciencefocus.com	BBC Science Focus	1	1	1			2											2	2	2	1	2	2	2	Core Performer 58%
Indeedindeed.com	Indeed			1	1	2		1		1		1			1		1	1	2	2	2		1		Core Performer 58%
Shopifyshopify.com	Shopify		1	2	2	2	1	2	1	2	2	2	1	2	1	2	1					1			Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Shopify information technology & services	$722	-87.0%	16%	97%	32.0ad units	Core Performer	+1
BBC Science Focus publishing	$501	+812.8%	90%	100%	29.0ad units	Core Performer
Indeed information technology & services	$361	+93.7%	0%	100%	25.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Why we need to rethink our ideas about laziness

0:00 / 0:22

Direct Response

W

#1

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