Inside BBI with John and Eric Podcast Advertising - Audience, Sponsors & Contact

Overview

Inside BBI with John and Eric offers an immersive, fan-centric deep dive into the world of the New York Giants. Rooted in the long-standing Big Blue Interactive community, this podcast blends professional sports analysis with the passionate perspective of lifelong fans. Hosts John McDevitt, with a broadcasting background, and Eric Kennedy, Senior Editor of BBI, provide comprehensive coverage ranging from detailed game breakdowns and player evaluations to critical discussions on coaching strategies, front office decisions, and draft prospects. The show frequently features expert guests, offering a balanced yet opinionated take on the team's performance, injuries, and future. It's an essential listen for dedicated Giants enthusiasts seeking insightful, common-sense analysis and a platform for differing opinions within the fan base, making it a go-to source for all things Big Blue.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

2,281

Est. Podcast Downloads

300

Av. Youtube Views

1,981

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

OKAY

60%

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The Bottom Line

This show has an estimated 2.3K audience size, runs 60% host read ads and promotes 93% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week8/3	Week8/10	Week9/14	Week9/28	Week10/19	Week10/26
The Parc Ferme Merchprintify.me	The Parc Ferme Merch	1	1	1	1	1	1	Longer term buy 42%
BigBlueInteractive.com (BBI Donation Campaign)bigblueinteractive.com	BigBlueInteractive.com (BBI Donation Campaign)					1		Test in progress 8%
Jam Tech Incjamtechs.com	Jam Tech Inc		1					Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The Parc Ferme Merch apparel & fashion	$231	-43.6%	44%	100%	9.0ad units	Core Performer	+1
Inside BBI Merchandise	$42	0.0%	50%	100%	2.0ad units	Test run
BigBlueInteractive.com (BBI Donation Campaign)	$42	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Giants Turn to JJM at QB But Face Heavy Injuries and Tough Texans Team On The Road!

0:00 / 0:35

Direct Response

G

#1

Run on 1x episode

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