Impact of Influence: The Murdaugh Family Murders and Other Cases Podcast Advertising - Audience, Sponsors & Contact

Overview

Impact of Influence offers an in-depth, journalistic exploration of high-profile true crime cases, initially focusing on the complex Murdaugh family murders and expanding to other significant, often unsolved, crimes across the U.S. Southeast. Hosted by seasoned commentators Seton Tucker and Matt Harris, the podcast provides meticulous updates, expert interviews with reporters and investigators, and a detailed examination of legal proceedings and societal impacts. It appeals to listeners who appreciate investigative journalism, legal dramas, and real-time developments in true crime, offering a distinctive blend of ongoing case coverage and historical context. The show's strength lies in its commitment to unraveling intricate criminal narratives and its hosts' direct involvement in media coverage of these cases.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

58,480

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Direct Response

Brands with CTAs

GOOD

80%

Host Read %

% of host read ads

BAD

21%

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The Bottom Line

This show has an estimated 58.5K audience size, runs 21% host read ads and promotes 80% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
Quincequince.com	Quince	1	1	1	1	1	1	1		1	1	1	1	1	1			1	1	1			1	1	1	1	Core Performer 67%
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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Quince retail	$71,620	+50.0%	100%	100%	43.0ad units	Core Performer	+1
Shopify information technology & services	$30,326	-100.0%	24%	100%	34.0ad units	Core Performer	+1
Sound Reads	$15,211	0.0%	100%	100%	9.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Rose Petal Murder Appeal Moves On With New Accusations Against Prosecutors

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