Hot Talk with The Ox Podcast Advertising - Audience, Sponsors & Contact

Overview

Hot Talk with The Ox offers a daily dose of insightful commentary and timely analysis on local and national politics and current events. Hosted by "The Ox," this podcast, originating as a St. Cloud-based radio show, provides a distinctive Midwest perspective on the issues shaping contemporary society. The program delves into a wide array of topics, ensuring no subject is off-limits, making it ideal for listeners seeking thoughtful discussions and informed opinions on the day's headlines. It appeals to an audience interested in staying abreast of political developments and societal trends through a consistent, analytical lens.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

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Direct Response

Brands with CTAs

GOOD

61%

Host Read %

% of host read ads

GREAT

96%

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The Bottom Line

This show has an estimated 100 audience size, runs 96% host read ads and promotes 61% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week8/3	Week8/10	Week8/17
First Fuel Bankfirstfuelbank.com	First Fuel Bank	1	2	1	1	1	1	1	1	1	1		1		1	1	1		1	1	1	1	1	1	Core Performer 75%
West Side Liquorwestsideliquor.com	West Side Liquor								3	1	1	2	3	3	1	3	2	3	3	3	5		1		Core Performer 67%
Falcon National Bankfalconnational.com	Falcon National Bank			3		4					2				4								1		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
West Side Liquor	$96	-16.7%	99%	84%	67.0ad units	Core Performer
First Fuel Bank	$57	0.0%	100%	97%	36.0ad units	Core Performer
Boulder Tap House	$50	0.0%	100%	94%	34.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Hot Talk with The Ox 8-11-26

0:00 / 1:30

Direct Response

H

#1

Run on 1x episode

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