Horse Racing Radio Network Podcast Advertising - Audience, Sponsors & Contact

Overview

The Horse Racing Radio Network (HRRN) is the definitive podcast for thoroughbred racing enthusiasts, offering comprehensive coverage of the sport. Each episode delivers a blend of current news, in-depth interviews with jockeys, trainers, and industry leaders, and expert analysis on upcoming races and betting strategies. The podcast delves into the business aspects of horse racing, regulatory developments, and historical insights, making it a valuable resource for both casual fans and serious handicappers. With a professional and informative tone, HRRN keeps listeners abreast of the latest developments, provides actionable betting advice, and explores the rich history and culture of the equine world, appealing to anyone passionate about the 'Sport of Kings'.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

2,551

Est. Podcast Downloads

2,540

Av. Youtube Views

11

Instagram

1k

YouTubers Subscribers

139

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Direct Response

Brands with CTAs

GREAT

84%

Host Read %

% of host read ads

BAD

19%

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The Bottom Line

This show has an estimated 2.6K audience size, runs 19% host read ads and promotes 84% of ads for direct response advertisers.

Creator Influence

Mike Penna

The Horse Racing Radio Network, led by founder Mike Penna, provides thorough thoroughbred racing coverage through an event-style production model similar to mainstream sports networks. Based in Lexington, Kentucky, the network delivers expert analysis and high-energy race calls for major events including the Triple Crown and the Breeders’ Cup. A cornerstone of their programming is the Equine Forum presented by TwinSpires, the longest-running weekly talk show dedicated to thoroughbred racing. This series highlights the network’s commitment to equine safety and retirement by featuring voices in horse welfare. Mike Penna, a recipient of the Old Friends Stakeholders Award, oversees this independent production company that bridges the gap between traditional radio and digital streaming. The network frequently collaborates with SiriusXM and NBC Sports, ensuring horse racing reaches a broad audience. Their recent coverage of the 2026 racing season continues their tradition of serving as a primary audio news source for industry professionals and racing fans alike.

Age: 53 years
Nationality: American
Education: University of Kentucky

Age: 53 years
Nationality: American
Education: University of Kentucky

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Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
Blood Horsebloodhorse.com	Blood Horse	3	1	2	3	3	3	2	3	2	3	3	3	3	3	2	2	3	3	3	3	3	3	2	3	2	3	Core Performer 92%
University of Louisville Professional MBAlouisville.edu	University of Louisville Professional MBA	4	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	1	2	1	2	Core Performer 92%
Twin Spirestwinspires.com	Twin Spires				2	2	2	4	1	2	2	2	2	2	2	2	2	2	3	2	2	2	2	1	2	2	2	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Blood Horse publishing	$3,787	-4.1%	66%	100%	119.0ad units	Core Performer	+1
University of Louisville Professional MBA higher education	$2,330	-21.2%	7%	94%	102.0ad units	Core Performer	+1
Twin Spires gambling & casinos	$2,245	-35.2%	25%	63%	88.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

HRRN's Keeneland Select Weekend Stakes Preview - October 16, 2026

0:00 / 0:28

Direct Response

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#1

Run on 1x episode

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