Hooked on Sport Podcast Advertising - Audience, Sponsors & Contact

Overview

Hooked on Sport offers a dynamic weekly deep dive into the world of sports, with a particular emphasis on the vibrant sporting scene across South Australia. Hosted by Ben Hook and Sophie Hilditch, the podcast goes beyond mere scores, exploring the compelling stories, influential personalities, and defining moments that shape various athletic disciplines. Through engaging interviews with experts, athletes, and administrators, listeners gain unique insights into sports like cricket and lacrosse, including major events like the Ashes and Olympic aspirations. Regular segments such as "Country & City Sports News," "Sophie's Star & Ben's Best," and "Hooky's Power Rankings" provide a structured yet lively mix of news, analysis, and opinion. This podcast is ideal for sports enthusiasts seeking a blend of local coverage, expert commentary, and a human-interest perspective on the games they love, offering both current event recaps and forward-looking discussions on the future of sport.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

45

Est. Podcast Downloads

20

Av. Youtube Views

25

Instagram

9k

YouTubers Subscribers

24

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

GOOD

77%

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The Bottom Line

This show has an estimated 45 audience size, runs 77% host read ads and promotes 86% of ads for direct response advertisers.

Creator Influence

Benjamin Hook

Hooked on Sport Podcast serves as a dedicated media hub for the South Australian athletic community, led by veteran journalist Ben Hook and sports professional Sophie Hilditch. The duo delivers technical analysis and updates through established formats such as Hooky’s Power Rankings and the Fair or Farce debate segment. Their coverage spans from the grassroots Simpson Cup to professional international circuits, providing insights into regional cricket and golf developments often missed by national outlets. Recent highlights include their comprehensive Day-by-Day Reviews of the Women’s Australian Open and an emergency broadcast detailing the move of LIV Golf Adelaide to Kooyonga in 2027. By featuring industry leaders like WPGA Tour Australasia CEO Karen Lunn and professional golfer Jack Buchanan, the program bridges the gap between amateur club news and elite performance. The podcast remains a primary record for the Golf SA Pennant season, anchoring its reputation as an essential resource for regional sporting news and strategic commentary.

Age: 46 years
Nationality: Australian
Education: University of South Australia

Age: 46 years
Nationality: Australian
Education: University of South Australia

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Recent Campaigns

	Advertisers	Week8/24	Week8/31	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
Royal South Australian Yacht Squadronrsays.com.au	Royal South Australian Yacht Squadron	1	1	3		1	1		1		Core Performer 50%
Mistralmistral.com.au	Mistral				1	1	1	1	1	1	Core Performer 50%
Bunnings Tradebunnings.com.au	Bunnings Trade					1		1			Test in progress 17%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Royal South Australian Yacht Squadron	$5	-33.9%	100%	75%	8.0ad units	Core Performer
Mistral	$2	+93.9%	50%	100%	6.0ad units	Core Performer
Bunnings Trade retail	$2	+200.0%	100%	50%	4.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Home Ground Advantage with special guest Lachy Barker

0:00 / 1:17

Brand Awareness

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#1

Run on 1x episode

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