Hit The Books Podcast Advertising - Audience, Sponsors & Contact

Overview

Hit The Books, presented by FanDuel and powered by The Hammer Betting Network, is an essential resource for NCAA college football and basketball bettors. This podcast delivers in-depth analysis, game previews, weekly recaps, and expert betting picks, including player props and underdog parlays. Hosted by seasoned analysts like Brad Powers and Joey Knish, the show adopts an informative and strategic tone, often engaging with live audience questions. It caters to a dedicated audience of sports enthusiasts and bettors seeking data-driven insights, strategic advice, and timely updates to inform their wagers across multiple college divisions. The podcast distinguishes itself by offering actionable betting content, making it a go-to for those looking to enhance their sports betting knowledge and success.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

5,133

Est. Podcast Downloads

3,780

Av. Youtube Views

1,353

Instagram

649

YouTubers Subscribers

8k

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

GOOD

61%

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The Bottom Line

This show has an estimated 5.1K audience size, runs 61% host read ads and promotes 86% of ads for direct response advertisers.

Creator Influence

Brad Powers

Hit The Books serves as a specialized entry point for collegiate sports wagering analysis within The Hammer Betting Network. Hosted by professional handicapper Brad Powers and the personality-driven bettor Joey Knish, the channel delivers data-heavy insights through named segments like the 2025 Conference Previews and the G5 Deep Dive. Powers brings a decade of experience as a market originator, utilizing power ratings and roster evaluations to identify value in NCAA betting lines, while Knish provides a contrarian perspective that challenges conventional market sentiment. The series primarily focuses on real-time engagement through Live Halftime Shows, where the duo reacts to game flow and live odds movement. A recent win for the brand includes the successful launch of their NFL Draft Recap & College Football Offseason series, which bridges the gap between the national championship and the following season. Their content integrates seamlessly with FanDuel Sportsbook, providing technical analysis for both casual observers and professional bettors looking to beat the closing line.

Age: 41 years
Nationality: American

Age: 41 years
Nationality: American

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Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12
FanDuelfanduel.com	FanDuel	1	1	1	2	3	2	2	1	1	1	1	1	1	1	1	1	1	1	2	3	1	1	3	2	3	6	1	Core Performer 100%
Edge Boostedgeboost.io	Edge Boost																						1	1	1	1	1		Longer term buy 42%
Juice Reeljuicereel.com	Juice Reel																							2	1	1	3		Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$3,925	+154.6%	97%	91%	87.0ad units	Core Performer	+1
Juice Reel	$640	+100.0%	100%	100%	7.0ad units	Core Performer	+1
Edge Boost	$515	+100.0%	100%	100%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

CFB Week 6 Recap + Early Look Ahead To Week 7! | Presented By FanDuel

0:00 / 0:58

Direct Response

C

#1

Run on 1x episode

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