HG Rugby Podcast Advertising - Audience, Sponsors & Contact

Overview

HG Rugby offers an insightful and analytical deep dive into the world of rugby, moving beyond typical match reports to explore the sport's strategic, political, and economic dimensions. Hosted by Huw Griffin, the podcast features in-depth discussions on major tournaments like the Rugby World Cup, the challenges faced by Tier 2 nations, and comprehensive reviews of club competitions such as the French Top 14. It critically examines decisions made by governing bodies like World Rugby, analyzes team performances, and debates the future of the sport. Targeting passionate rugby fans, journalists, and administrators, HG Rugby provides a distinctive blend of news, expert commentary, and investigative storytelling, making it essential listening for those seeking a deeper understanding of rugby's evolving landscape and its untold narratives.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

25,061

Est. Podcast Downloads

40

Av. Youtube Views

25,021

YouTubers Subscribers

14k

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Direct Response

Brands with CTAs

GOOD

78%

Host Read %

% of host read ads

BAD

3%

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The Bottom Line

This show has an estimated 25.1K audience size, runs 3% host read ads and promotes 78% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/15	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/31
Odooodoo.com	Odoo	1	2	1	1	1	1	1	1	Longer term buy 25%
Apple Cardapplecard.com	Apple Card				1			1	1	Test in progress 17%
Disney Plusdisneyplus.com	Disney Plus				1	1		1		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Sierra	$3,305	0.0%	0%	50%	16.0ad units	Core Performer	+1
State Farm insurance	$2,723	+100.0%	0%	77%	13.0ad units	Core Performer	+1
Odoo information technology & services	$2,359	-73.4%	0%	100%	9.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Elephant In The Room? - Reacting To The WRU Financial Report

0:00 / 1:01

Direct Response

E

#1

Run on 1x episode

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