Have You Been Paying Attention? Podcast Advertising - Audience, Sponsors & Contact

Overview

Have You Been Paying Attention? is a lively and humorous podcast adaptation of the popular Australian TV quiz show. Hosted by Tom Gleisner, it features a rotating panel of comedians and personalities who are tested on their knowledge of the week's news, current events, and pop culture. The podcast offers a witty and engaging take on staying informed, blending topical discussions with spontaneous humor and competitive banter. It appeals to listeners who enjoy comedic panel shows, current affairs presented with a light touch, and those seeking an entertaining way to catch up on the week's happenings, especially fans of the original television series. The show's distinctive style makes it a go-to for a dose of intelligent comedy and cultural commentary.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

20,441

Est. Podcast Downloads

240

Av. Youtube Views

20,201

Instagram

130k

YouTubers Subscribers

22k

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Direct Response

Brands with CTAs

GOOD

73%

Host Read %

% of host read ads

BAD

22%

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The Bottom Line

This show has an estimated 20.4K audience size, runs 22% host read ads and promotes 73% of ads for direct response advertisers.

Creator Influence

Tom Gleisner

Have You Been Paying Attention? represents a staple of Australian infotainment, combining fast-paced news satire with a competitive comedy panel format. Hosted by Tom Gleisner and produced by Working Dog Productions, the brand has transitioned from a linear television mainstay to a digital-first catalog on YouTube. For over a decade, it has served as a primary platform for established comedians like Sam Pang and Ed Kavalee while integrating high-profile guest quizmasters such as Joanna Lumley and Robert Irwin. The show recently achieved a significant milestone by releasing its full legacy library for global streaming, including the entirety of Season 13. By leveraging its award-winning history, including multiple TV Week Logie Awards for Most Popular Comedy Program, the channel provides brands an entry point into the Australian comedy landscape through a lens of current events, viral trends, and rapid-fire observational humor that resonates across key adult demographics during the Monday night broadcast window.

Age: 64 years
Nationality: Australian
Education: Law Degree, University of Melbourne

Age: 64 years
Nationality: Australian
Education: Law Degree, University of Melbourne

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Recent Campaigns

	Advertisers	Week8/17	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12
ShipStationshipstation.com	ShipStation		1	1	1	1	2	Longer term buy 42%
AMP Bankamp.com.au	AMP Bank		1	1	1	1	1	Longer term buy 42%
Grow Therapygrowtherapy.com	Grow Therapy	1	1	1			1	Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Youi	$5,117	-100.0%	100%	8%	12.0ad units	Core Performer	+1
Quo financial services	$2,743	-50.0%	0%	100%	9.0ad units	Core Performer	+1
AHM	$2,019	0.0%	100%	33%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

28th September 2026

0:00 / 0:11

Brand Awareness

2

#1

Run on 1x episode

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