Halford & Brough in the Morning Podcast Advertising - Audience, Sponsors & Contact

Overview

Halford & Brough in the Morning delivers a daily dose of comprehensive sports news and analysis, primarily focusing on the Vancouver Canucks and the broader NHL landscape. Hosted by Mike Halford and Jason Brough, the podcast leverages their extensive sports knowledge and engaging on-air chemistry to provide insightful recaps, breaking updates, and interviews with prominent figures in the sports world. Targeting dedicated Vancouver sports fans, particularly those following hockey, it serves as an entertaining and informative morning companion. The show distinctive blend of serious sports discussion with an accessible, conversational style, often including listener interaction through segments like 'Ask Us Anything Friday,' making it a vital resource for staying connected to the local sports scene.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

520

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

GOOD

70%

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The Bottom Line

This show has an estimated 520 audience size, runs 70% host read ads and promotes 79% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6
Sands & Associatessands-trustee.com	Sands & Associates	2	11	10	9	11	12	12	10	12	10	1	Past Performer 0%
Hometown Heroes Lotteryheroeslottery.com	Hometown Heroes Lottery			10	9	8	9	7	10	8	5	1	Past Performer 0%
BC Construction Safety Alliancebccsa.ca	BC Construction Safety Alliance	1	5	7	5	5	7	6	7	7	3	1	Past Performer 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Sands & Associates financial services	$1,816	0.0%	97%	99%	332.0ad units	Core Performer
KinTech Footwear and Orthotics health, wellness & fitness	$1,745	0.0%	100%	17%	335.0ad units	Core Performer	+1
Jason dot mortgage financial services	$862	0.0%	99%	98%	158.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Offer Sheets Are The Best

0:00 / 0:12

Direct Response

O

#1

Run on 1x episode

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