GTM Science - A show for GTM and RevOps leaders Podcast Advertising - Audience, Sponsors & Contact

Overview

GTM Science is an essential podcast for Go-to-Market (GTM) and Revenue Operations (RevOps) leaders navigating the complexities of B2B recurring revenue businesses. Moving beyond conventional marketing and sales tactics, the show delves into the "science" of GTM, offering data-driven strategies, process design, and growth planning insights. Each episode features unfiltered conversations with top CROs, private equity investors, and revenue leaders, sharing their real-world experiences and frameworks for achieving predictable and profitable growth. Recurring themes include optimizing GTM efficiency, transforming sales and marketing operations (e.g., outbound to inbound), leveraging AI and automation, and building scalable revenue machines. This podcast is ideal for professionals seeking actionable, analytical approaches to drive significant business outcomes and understand the true cost of growth.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

180

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Direct Response

Brands with CTAs

GREAT

98%

Host Read %

% of host read ads

GREAT

96%

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The Bottom Line

This show has an estimated 180 audience size, runs 96% host read ads and promotes 98% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/6	Week7/27	Week8/3	Week8/10	Week8/17
Union Square Consultingunionsquareconsulting.com	Union Square Consulting	1	1	1	1	1	2	1	2	1	1	1	4	3	3	2	2	2	2	2	3	2	Core Performer 67%
DataRailsdatarails.com	DataRails									2													Test run 0%
Earmark CPEearmarkcpe.com	Earmark CPE									1													Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Union Square Consulting	$94	-61.9%	100%	100%	46.0ad units	Core Performer
DataRails	$4	0.0%	0%	50%	2.0ad units	Test run	+1
Revenue Leadership Podcast	$2	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

50 - CP - Defining Ideal Partner Profile_FullEpisode_V1_CM

0:00 / 0:41

Direct Response

5

#1

Run on 1x episode

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