Greg Belfrage Podcasts Podcast Advertising - Audience, Sponsors & Contact

Overview

Greg Belfrage Podcasts offers a daily dose of insightful commentary and local updates from KELO's 'Dr. of Discernment.' The podcast delves into a wide array of current events, providing 'final thoughts' on national and international news, political developments, and economic trends like gas prices. Beyond the broader headlines, it also features engaging discussions on local community interests, including in-depth interviews with regional sports figures, such as the Sioux Falls Stampede hockey team, covering team performance and upcoming promotional events. This podcast is ideal for listeners seeking a blend of informed opinion on pressing global and national issues, coupled with a strong focus on local sports and community happenings, all delivered with a distinctive regional voice.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

100

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Direct Response

Brands with CTAs

GOOD

73%

Host Read %

% of host read ads

GREAT

93%

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The Bottom Line

This show has an estimated 100 audience size, runs 93% host read ads and promotes 73% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/11	Week8/24	Week8/31	Week9/21	Week9/28	Week10/5	Week10/12
Sioux Falls Stampedesfstampede.com	Sioux Falls Stampede	1			1		1	1	Longer term buy 25%
First Premier Bankfirstpremier.com	First Premier Bank				1	1			Test in progress 17%
Sioux Falls Canariessfcanaries.com	Sioux Falls Canaries		1	1					Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Sioux Falls Stampede	$5	+100.0%	100%	100%	5.0ad units	Core Performer
Invictus Pizza	$5	0.0%	100%	100%	3.0ad units	Test run
Sioux Falls Canaries	$3	0.0%	100%	100%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

October 14, 2026 - Interview with Stampede President Jim Olander

0:00 / 3:14

Direct Response

O

#1

Run on 1x episode

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