Good Humans with Cooper Chapman Podcast Advertising - Audience, Sponsors & Contact

Overview

Good Humans with Cooper Chapman explores personal growth, well-being, and positive societal impact through inspiring conversations. Hosted by professional surfer Cooper Chapman, the podcast features diverse guests—from athletes to entrepreneurs—who share their unique life perspectives, resilience stories, and insights on making a difference. Complementing these in-depth interviews, the '1% Podcast' segments provide actionable advice on mindfulness and gratitude, encouraging listeners to dedicate a small portion of their day to mental health. The show aims to educate, motivate, and connect individuals seeking to improve their emotional intelligence, navigate life's challenges, and foster a more positive and community-oriented mindset.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

820

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Direct Response

Brands with CTAs

GREAT

96%

Host Read %

% of host read ads

BAD

37%

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The Bottom Line

This show has an estimated 820 audience size, runs 37% host read ads and promotes 96% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/4	Week5/18	Week6/1	Week6/8	Week6/22	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
The Good Human Factorythegoodhumanfactory.com	The Good Human Factory		1					1	1	1	1	1	1	1	1	1	1	1	1	1	1	Core Performer 83%
Progressive Insuranceprogressive.com	Progressive Insurance	1	1	1	1	2	1	1	1			1		1	1	1						Longer term buy 33%
Grow Therapygrowtherapy.com	Grow Therapy																	1	1	1		Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The Good Human Factory mental health care	$336	-25.0%	100%	100%	29.0ad units	Core Performer	+1
Progressive Insurance insurance	$105	-100.0%	7%	100%	15.0ad units	Core Performer	+1
Acast online media	$67	0.0%	0%	89%	9.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

#272 Tom Cronin — 26 Years in Finance, Burnout, Awakening & the Mission to Get One Billion People to Meditate

0:00 / 1:24

Direct Response

T

#1

Run on 1x episode

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