Good Food Podcast Advertising - Audience, Sponsors & Contact

Overview

Evan Kleiman is your guide to the best cooking and eating

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

22,460

Est. Podcast Downloads

22,120

Av. Youtube Views

340

Instagram

2k

YouTubers Subscribers

649

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

BAD

31%

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The Bottom Line

This show has an estimated 22.5K audience size, runs 31% host read ads and promotes 86% of ads for direct response advertisers.

Creator Influence

Orlando Murrin

The Good Food Podcast, led by former BBC Good Food editor Orlando Murrin and current food editor Samuel Goldsmith, serves as a culinary destination for technical expertise and industry stories. Operating under the Immediate Media umbrella, the series bridges the gap between professional gastronomy and the home kitchen through structured segments like the Quickfire Round and the Worst Kitchen Mistake. The format regularly hosts culinary legends, including Mary Berry and Rick Stein, alongside health advocates like Joe Wicks to explore the intersection of nutrition and mental wellbeing. A recent milestone for the series involves the launch of the Video Podcast format on YouTube, which utilizes high-production multi-camera setups to showcase practical skills such as Mary Berry’s turkey resting technique or Edd Kimber’s chocolate evaluations. By incorporating voices like Si King to discuss the Hairy Bikers legacy, the program preserves British culinary history while addressing modern themes such as third-culture cooking and inclusive, allergy-friendly meal preparation.

Age: 63 years
Nationality: British
Education: University of Cambridge

Age: 63 years
Nationality: British
Education: University of Cambridge

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Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/6	Week7/13	Week7/20	Week8/3	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
KCRWkcrw.com	KCRW	1	1	1	1	1	1	1	1	2	1	1	2	1	1	1		1		1	2	1	1		Core Performer 58%
Studio Link Recipestudiolinkrecipe.com	Studio Link Recipe																2		2	3	2	3		2	Core Performer 50%
Bugoniafocusfeatures.com	Bugonia				1	1												2					2		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
KCRW media production	$12,150	+130.8%	51%	90%	41.0ad units	Core Performer	+1
Studio Link Recipe	$4,053	+100.0%	43%	100%	14.0ad units	Core Performer
Three Day Blinds	$1,193	+100.0%	20%	100%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Pasta Grannies Eat a Little Bit of Everything

0:00 / 0:46

Direct Response

P

#1

Run on 1x episode

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