Global Trade This Week Podcast Advertising - Audience, Sponsors & Contact

Overview

Global Trade This Week offers a timely and in-depth analysis of the ever-evolving landscape of international commerce, logistics, and supply chain management. Hosted by industry experts, the podcast delves into critical current events, market trends, and strategic shifts impacting global trade, from ocean freight capacity and supply chain diversification to the integration of AI in transportation and e-commerce expansion. It provides valuable insights into geopolitical influences, technological advancements, and operational challenges, making it an essential resource for logistics professionals, supply chain managers, business leaders, and anyone seeking to understand the complexities and future direction of global economic flows. The show's weekly format ensures listeners are always up-to-date with the most pressing issues and expert perspectives.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

80

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Direct Response

Brands with CTAs

GOOD

69%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 80 audience size, runs 100% host read ads and promotes 69% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/23	Week3/30	Week4/6	Week4/13	Week5/11	Week5/25	Week6/8	Week6/15	Week6/22	Week7/20	Week7/27	Week8/3	Week8/17
Cap Logisticscaplogistics.com	Cap Logistics	1	1	1	1	1	1	2	1	1		1	1		Longer term buy 25%
Cap Logisticscapwwide.com	Cap Logistics													2	Test in progress 8%
Capital Logisticscapitalogistics.com	Capital Logistics										1				Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Cap Logistics	$78	0.0%	100%	78%	59.0ad units	Core Performer
Cap Logistics	$16	+100.0%	100%	8%	13.0ad units	Core Performer
Capital Logistics	$8	0.0%	100%	100%	7.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Global Trade This Week – Episode 253

0:00 / 0:11

Direct Response

G

#1

Run on 1x episode

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