Get A Grip On Lighting Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Get A Grip On Lighting Podcast serves as a vital forum for professionals navigating the complex commercial and industrial lighting industry. Hosted by seasoned experts Michael Colligan and Greg Ehrich, the podcast delivers candid, in-depth discussions on critical issues, from the 'right to repair' crisis and the absurdities of modern LED design to the legal and ethical challenges facing key industry bodies like the DesignLights Consortium (DLC). It cuts through marketing to expose real-world problems, offering expert analysis, practical solutions, and a behind-the-scenes look at the regulatory and business landscape. Ideal for distributors, contractors, specifiers, and facility managers, this podcast provides essential industry news, education, and advocacy, ensuring listeners stay informed and equipped to tackle the evolving challenges of lighting technology and its commercial applications.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

352

Est. Podcast Downloads

280

Av. Youtube Views

72

Instagram

700

YouTubers Subscribers

616

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Direct Response

Brands with CTAs

GREAT

94%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 352 audience size, runs 100% host read ads and promotes 94% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Keystone	$17	0.0%	100%	67%	3.0ad units	Test run
National Association of Innovative Lighting Distributors	$13	0.0%	100%	100%	3.0ad units	Test run
Satco	$12	0.0%	100%	100%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 527: Get A Grip On Lighting Final Episode - Side 1 - Stay Dangerous

0:00 / 1:19

Brand Awareness

E

#1

Run on 1x episode

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