GeekWire Podcast Advertising - Audience, Sponsors & Contact

Overview

GeekWire offers a weekly deep dive into the most significant technology news, trends, and insights, often with a unique Seattle perspective. Hosted by GeekWire's editors and reporters, the podcast provides expert commentary and interviews with industry leaders and academics. It explores the transformative power of AI, the dynamics of startups and major tech companies like Amazon, and the broader societal and business implications of technological advancements. Recurring themes include the economic impact of innovation, the ethical considerations of new technologies, and how tech shapes our daily lives, from the classroom to consumer choices. This podcast is ideal for tech professionals, entrepreneurs, investors, and anyone seeking informed analysis and a nuanced understanding of the rapidly evolving tech world.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

2,547

Est. Podcast Downloads

2,500

Av. Youtube Views

47

Instagram

11k

YouTubers Subscribers

102k

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Direct Response

Brands with CTAs

GOOD

59%

Host Read %

% of host read ads

OKAY

41%

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The Bottom Line

This show has an estimated 2.5K audience size, runs 41% host read ads and promotes 59% of ads for direct response advertisers.

Creator Influence

GeekWire

GeekWire is a leading technology news organization based in Seattle, providing in-depth coverage of the Pacific Northwest tech community and broader industry trends. Founded by veteran journalists John Cook and Todd Bishop, the platform delivers professional and informative content through various formats, including insightful interviews with tech leaders and comprehensive live event broadcasts. Their annual GeekWire Awards celebrate regional innovation and foster community engagement, while GeekWire Studios produces high-quality branded content for tech companies, leveraging their journalistic expertise. The organization has recently seen significant engagement with its consistent coverage of artificial intelligence, solidifying its role as a key voice in the evolving tech landscape and shaping discussions around tech policy and economic development.

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Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21
GeekWire Galageekwire.com	GeekWire Gala												1		1	1	1		1	1	1	1	Core Performer 67%
Seattle Eatskuow.org	Seattle Eats											1			1			1			2	1	Longer term buy 42%
Selective Searchselectivesearch.com	Selective Search	1	1	1	1	2	1	1	1	1	1	1	1	1									Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
GeekWire Gala	$588	+88.7%	57%	100%	14.0ad units	Core Performer
Selective Search	$448	-100.0%	0%	100%	14.0ad units	Core Performer
Microsoft Surface Co-Pilot Plus PC information technology & services	$443	0.0%	30%	0%	10.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

NBA's Ballmer crackdown echoes Microsoft antitrust, SF vs. Seattle housing, and a Seahawks tech twist

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Direct Response

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#1

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