Franchise Secrets Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Franchise Secrets Podcast, hosted by seasoned expert Erik Van Horn, offers invaluable tactical and practical insights for navigating the complex world of franchising. Drawing on his extensive experience as a franchisee, consultant, investor, and entrepreneur, Erik delves into critical topics such as effective marketing strategies within franchise systems, fostering a growth mindset in leadership, making faster decisions with reduced risk, and understanding the unique organizational dynamics of franchise operations. The podcast targets current and aspiring franchisees, franchisors, investors, and business leaders seeking to optimize their franchise ventures. It distinguishes itself by providing an insider's perspective on common pitfalls, leadership challenges, and growth opportunities, making it an essential resource for anyone looking to buy, grow, or sell franchises successfully.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,240

Instagram

2k

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Direct Response

Brands with CTAs

GREAT

99%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 1.2K audience size, runs 100% host read ads and promotes 99% of ads for direct response advertisers.

Creator Influence

Erik Van Horn

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Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31
Franchisee Mastermindscalablefranchise.com	Franchisee Mastermind	1	1	1	1	1	1	1	1	2	1	1	1	2	1	1	1	1	1	2	2	1	1	1	1	Core Performer 92%
Franchise Secrets Facebook Groupfranchisesecrets.com	Franchise Secrets Facebook Group	1	1	1	1	1	1	1		2			1		1	1	1	1	1	1	1	1	1	1	1	Core Performer 92%
Claudeclaude.ai	Claude																							1		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Franchisee Mastermind	$1,399	0.0%	100%	100%	50.0ad units	Core Performer
Franchise Secrets Facebook Group	$1,105	0.0%	100%	100%	39.0ad units	Core Performer
Franchise Tribe	$146	0.0%	100%	100%	6.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Why Most People in Franchising Are Using AI Wrong (And How to Fix It)

0:00 / 0:38

Direct Response

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#1

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