Field and Garden with Lisa Mason Ziegler

The "Field and Garden with Lisa Mason Ziegler" podcast offers practical, no-nonsense guidance for transforming a passion for flower farming and cut-flower gardening into a sustainable and profitable business. Hosted by experienced grower Lisa Mason Ziegler, the show delves into crucial topics such as understanding profit margins, effective pricing strategies, marketing, and overcoming common entrepreneurial fears. Episodes feature expert Q&A sessions and real-world advice, empowering both aspiring and established flower farmers to make smart financial decisions, refine their operations, and cultivate not just blooms, but also a thriving enterprise. It's an essential listen for gardener-entrepreneurs seeking to blend their love for the land with sound business acumen.