Extra Point! With Phil Jones Podcast Advertising - Audience, Sponsors & Contact

Overview

Extra Point! With Phil Jones is the definitive podcast for enthusiasts of Georgia high school sports, offering a deep dive into the latest news, hot topics, and insider perspectives, primarily focusing on football. Host Phil Jones provides comprehensive analysis of team rankings, preseason discussions, and potential playoff matchups, making it an essential listen for fans, parents, and coaches alike. The podcast distinguishes itself by delivering timely updates and informed opinions, fostering a strong connection with the local sports community. Listeners can expect engaging discussions, strategic insights, and a passionate exploration of the cultural significance of high school athletics in Georgia, keeping them fully informed and entertained about their favorite teams and athletes.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,766

Est. Podcast Downloads

100

Av. Youtube Views

1,666

Instagram

31k

YouTubers Subscribers

8k

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Direct Response

Brands with CTAs

GOOD

74%

Host Read %

% of host read ads

BAD

20%

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The Bottom Line

This show has an estimated 1.8K audience size, runs 20% host read ads and promotes 74% of ads for direct response advertisers.

Creator Influence

Mark Dykes

Based in Valdosta, Georgia, ITG Next operates as a high-production media outlet covering the deep-rooted culture of high school sports. Lead producer Mark Dykes and host Phil Jones prioritize human-centric storytelling over raw data, shifting from traditional highlights to cinematic works like the feature documentary Massillon: The Weight of Tradition. The brand produces the Inside the Program series, which provides behind-the-scenes access to championship high school football regimes in the Southeast. Their episodic live format, Extra Point with Phil Jones, serves as a hub for GHSA scoreboard updates and recruiting analysis. Recently, the team launched a successful run of 2025 National Championship coverage, featuring programs like Buford and Thomas County Central. By blending cinema-quality field footage with interactive Warzone gaming streams for sports talk, they provide a multi-channel view of amateur athletics. This production-forward approach led to their recognition as a frequent source for local news outlets and prestigious regional player awards.

Age: 126 years
Nationality: American

Age: 126 years
Nationality: American

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Recent Campaigns

	Advertisers	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
Houston Clinic Orthopedicshughston.com	Houston Clinic Orthopedics	1	1	1	1	1	1	1		1		Core Performer 67%
Grangergrainger.com	Granger		1	1	1	1	2		1			Core Performer 50%
Shopifyshopify.com	Shopify		1	1			1	1			1	Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Pepsi food & beverages	$434	0.0%	100%	0%	15.0ad units	Core Performer	+1
Houston Clinic Orthopedics	$318	-81.5%	100%	18%	11.0ad units	Core Performer
Boom 973	$247	0.0%	10%	100%	10.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Thomas County Central, Buford, and Carrollton: Who’s No. 1 in Georgia High School Football?

0:00 / 1:25

Brand Awareness

T

#1

Run on 1x episode

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