Explore Oregon Podcast: The state's most beautiful places and biggest issues Podcast Advertising - Audience, Sponsors & Contact

Overview

The "Explore Oregon Podcast" delves into the diverse landscapes and pressing environmental concerns of Oregon. Hosted by Zach Urness from the Statesman Journal, the show offers a comprehensive guide to the state's premier outdoor destinations, covering activities like cycling, hiking, and camping. Beyond recreational pursuits, it tackles significant ecological issues, such as the impact of invasive species on native wildlife, featuring insights from authors and biologists. This podcast is ideal for outdoor enthusiasts, nature lovers, and anyone interested in regional exploration, conservation, and the intricate balance of Oregon's natural ecosystems, blending travel inspiration with insightful environmental journalism.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,340

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Direct Response

Brands with CTAs

GREAT

84%

Host Read %

% of host read ads

GOOD

62%

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The Bottom Line

This show has an estimated 2.3K audience size, runs 62% host read ads and promotes 84% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week3/30	Week4/6	Week4/13	Week4/20	Week5/4	Week5/11	Week5/18	Week6/8	Week6/22	Week6/29	Week7/13	Week7/27	Week8/3	Week8/17	Week8/24	Week8/31	Week9/7
Visit Tillamook Coasttillamookcoast.com	Visit Tillamook Coast	2	2	2	1	2	3	4	3	3	3	2	3	3	3	2	3	2	2	Core Performer 67%
Protect Oregon's Wildlife Turn in Poachers campaignprotectoregonswildlife.com	Protect Oregon's Wildlife Turn in Poachers campaign						1	1	1	1	1	1	1	1	1	1	1	1	1	Core Performer 67%
American Forest Resource Councilamforest.org	American Forest Resource Council	1	2	1	2	1	2	3	2	1	2	2	1	1	2	1	2		2	Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Visit Tillamook Coast	$4,351	+1.6%	62%	92%	146.0ad units	Core Performer
American Forest Resource Council	$2,623	-17.3%	64%	87%	95.0ad units	Core Performer
Bureau of Labor and Industries	$2,559	0.0%	66%	68%	91.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Want to climb 300-foot old-growth Oregon trees? Here's how to make it happen

0:00 / 0:36

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